PURPOSE HOUSE
DO BETTER WITH YOUR BRAND
Unlock, live and communicate your unique brand purpose
WE ARE A COLLECTIVE OF
INSIGHTS AND BRAND EXPERTS, SUSTAINABILITY PROFESSIONALS, DESIGNERS
AND STRATEGISTS WHO CARE ABOUT THE WORLD WE LIVE IN.
​
OUR MISSION IS TO HELP BRANDS CREATE REAL POSITIVE IMPACT AND APPEAL
BY ACTING WITH STRONG PURPOSE AND CULTURAL RELEVANCE - ACROSS
WHAT THEY DO, HOW THEY LIVE, AND WHAT THEY SAY.
​
​WE DESIGN BUSINESS SOLUTIONS FROM EXPERIENCE IN THE FIELDS OF
CULTURAL UNDERSTANDING, BEHAVIOURAL RESEARCH, AND DIGITAL TECHNOLOGY.
"66% of people are attracted to buy from brands that have a great culture - they do what they say they will do and deliver on their promises"
From Me to We: The Rise of the Purpose-Led Brand | Accenture
"With the ‘PURPOSE-GENERATION’ in control, Purpose Brands have experienced a valuation of +175%"
​​
Kantar Consulting's Purpose 2020 report
"Today 65% of people choose, switch, avoid or boycott a brand based on its stand on societal issues."
2018 Edelman Earned Brand report
PURPOSE IS A
POWERFUL FORCE
USE IT WISELY
Your values drive your real value also in the marketplace. Brands aiming to be salient, attractive and relevant must not only ensure they're well-positioned and visible but also have a strong belief of the role that they can play in society.
Functional and emotional benefits alone are insufficient and people will drift to brands who have a deeper purpose, a real impact and a 'why.’
Purpose is an impactful way of activating the positive role that brands can play in society and a key competitive advantage. If mishandled, it's at the very least useless and at worst damaging.
BIG AND SMALL BRANDS THAT WE HELP DO BETTER
