DO BETTER WITH YOUR BRAND
Unlock, live and communicate your unique brand purpose
WE ARE A COLLECTIVE OF
INSIGHTS AND BRAND EXPERTS, SUSTAINABILITY PROFESSIONALS, DESIGNERS
AND STRATEGISTS WHO CARE ABOUT THE WORLD WE LIVE IN.
OUR MISSION IS TO HELP BRANDS CREATE REAL POSITIVE IMPACT AND APPEAL
BY ACTING WITH STRONG PURPOSE AND CULTURAL RELEVANCE - ACROSS
WHAT THEY DO, HOW THEY LIVE, AND WHAT THEY SAY.
WE DESIGN BUSINESS SOLUTIONS FROM EXPERIENCE IN THE FIELDS OF
CULTURAL UNDERSTANDING, BEHAVIOURAL RESEARCH, AND DIGITAL TECHNOLOGY.
"66% of people are attracted to buy from brands that have a great culture - they do what they say they will do and deliver on their promises"
From Me to We: The Rise of the Purpose-Led Brand | Accenture
"With the ‘PURPOSE-GENERATION’ in control, Purpose Brands have experienced a valuation of +175%"
Kantar Consulting's Purpose 2020 report
"Today 65% of people choose, switch, avoid or boycott a brand based on its stand on societal issues."
2018 Edelman Earned Brand report
PURPOSE IS A
USE IT WISELY
Your values drive your real value also in the marketplace. Brands aiming to be salient, attractive and relevant must not only ensure they're well-positioned and visible but also have a strong belief of the role that they can play in society.
Functional and emotional benefits alone are insufficient and people will drift to brands who have a deeper purpose, a real impact and a 'why.’
Purpose is an impactful way of activating the positive role that brands can play in society and a key competitive advantage. If mishandled, it's at the very least useless and at worst damaging.