OUR TEAM BEHIND THE SCENE
Insights and Value Chain Vittorio has 10+ years’ experience in sustainable behaviour and innovation. He was a researcher on sustainability at HEC Lausanne, before leading global insights and innovation teams at Unilever. After graduating as executive from the Cambridge Institute of Sustainability, he developed purposeful brands in Mexico, Indonesia, Turkey, Italy and the UK. He founded Purpose House and since then works to activate purpose across industries.
Brand Activism Barbara has +20 years of experience across profit and non-profit. At Amnesty International, she was in charge of Growth and Innovation, and at Synovate Censydiam, now part of Ipsos, she was a Qualitative Research Director. She is a brand activist expert who loves merging the worlds of profit and non-profit by crafting brand strategies and campaigns that activate purpose with a people-centric approach.
Media and Culture Cristina has 15+ years’ experience in media spanning from ad agencies such as Saatchi & Saatchi and Jwt, to entertainment companies like Sony Pictures and Warner Bros and FMGC like Unilever. She has a passion for culturally relevant and challenging opportunities. After an experience in influencer-marketing, she is excited to bring her expertise to the creation of positive impact through sustainable growth and purpose driven brands.
Deployment and Impact Justin is an impact-driven strategy professional with nearly 20 years’ experience working across start-up social enterprises to multinational corporations to improve commercial results with a more social approach and social approaches with a more commercial focus. Justin is the UK partner of Archipel & Co, where he works with corporate clients to accelerate social innovation and inclusive business development in precarious, informal and emerging markets.
Marketing and Execution With 15 years’ experience in brand development for major FMCG brands like Dove, Wall’s, Lipton, PG tips & Signal, Silvia’s passion is to foster social innovation and build purpose into companies’ DNA. She has led award-winning campaigns and spotted opportunities for brands to respond to unmet consumer needs and emerging trends, so establishing a unique positioning and having an impact.
Innovation and Brand Aline has more than 14 years’ experience working in brand strategy and innovation. Combining her passion for the environment and wellbeing, Aline believes marketing is an important tool to shape business and have a positive impact in the world. For Aline, brand strategy must go above and beyond economics, and instead seek to meaningfully solve problems and truly inspire people.