OUR TEAM BEHIND THE SCENE
VITTORIO CERULLIInsights and Value Chain
Vittorio has 10+ years’ experience in sustainable behaviour and innovation. He was a researcher on sustainability at HEC Lausanne, before leading global insights and innovation teams at Unilever. After graduating as executive from the Cambridge Institute of Sustainability, he developed purposeful brands in Mexico, Indonesia, Turkey, Italy and the UK. He founded Purpose House and since then works to activate purpose across industries.
BARBARA BARTOLIBrand Activism
Barbara has +20 years of experience across profit and non-profit. For example, at Amnesty International she was in charge of Growth and Innovation, and at Ipsos Research she was Qualitative Research Director. She is a brand activist expert who loves merging the worlds of profit and non-profit by crafting brand strategies and campaigns that activate purpose with a people centric approach.
ALINE COSTAInnovation and Brand
Aline has more than 14 years’ experience working in brand strategy and innovation. Combining her passion for the environment and wellbeing, Aline believes marketing is an important tool to shape business and have a positive impact in the world. For Aline, brand strategy must go above and beyond economics, and instead seek to meaningfully solve problems and truly inspire people.
CRISTINA SPINELLIMedia and Culture
Cristina has 15+ years’ experience in media spanning from ad agencies such as Saatchi & Saatchi and Jwt, to entertainment companies like Sony Pictures and Warner Bros and FMGC like Unilever. She has a passion for culturally relevant and challenging opportunities. After an experience in influencer-marketing, she is excited to bring her expertise to the creation of positive impact through sustainable growth and purpose driven brands.
SILVIA GRATTIERIMarketing and Execution
With 15 years’ experience in brand development for major FMCG brands like Dove, Wall’s, Lipton, PG tips & Signal, Silvia’s passion is to foster social innovation and build purpose into companies’ DNA. She has led award-winning campaigns and spotted opportunities for brands to respond to unmet consumer needs and emerging trends, so establishing a unique positioning and having an impact.