SOME OF THE WORK WE HAVE DONE SO FAR
From our experience in the fields of behavioural research, cultural understanding and impact programmes.
THE TASTE OF
We brought to life the transformative human impact of a partnership that is improving livelihoods of vanilla farming communities in Madagascar.
Our blend of field and desk research, dug under the skin of the partners' intervention and extracted inspiring insights that led to the development of the major communication campaign: Vanilla For Change.
SYMRISE, WALL'S AND SAVE THE CHILDREN
With a history dating back to 1706, Twinings knows a thing or two about tea. Our purpose-led innovation process tied the team with communities passionate about Wellbeing from diverse and fresh perspectives.
Thanks to this eye-opening approach, we helped the global Twinings team to evolve a Wellbeing range across 3 European countries.
The Unstereotype Alliance is an industry-led initiative convened by UN Women to tackle stereotypes in advertising. Our work consolidated Unilever's and Diageo's gender frameworks and created communication guidelines at the disposal of all brands.
Spreading best practices and advancing change were the aims. In fact, the framework is now available to all members (e.g. Ogilvy, Publicis, Omnicom, WPP, and Kantar).
DIAGEO & UNILEVER
LIXIL & THE GATES FOUNDATION
Product engineers at Lixil, teamed up with Bill & Melinda Gates Foundation to create SaTo, a simple, clever and affordable toilet for communities in need.
We supported the innovation’s deployment, with a mix of cultural understanding, design thinking and field insights to guarantee a successful adoption.
A ONE-MAN BUSINESS
WITH A STORY
We helped one of the UK's leading photographers with over 20 years of experience to uncover his purpose.
With our approach, he identified the values and mission behind his photography, sharpened his brand offer and defined a strategic plan. Now he is able to tell an even more consistent story and to grow his business by doing great work - aligned with his purpose.
FOOD STATUS QUO
Gathering a bespoke community of young entrepreneurs, we co-created the purpose roadmap of FRoSTA, a responsible German food company.
Our work connected their purpose of challenging the status quo of the food industry with local partners; to grow and stay ahead of trends in a new and competitive market like Italy.
Instyle is a hub at the core of the buyer-brand relationship: it boasts a portfolio of over 900 fashion retailers worldwide, giving brands insights and access to markets.
We trained the Instyle leadership team to adopt a purpose-led approach with fashion brands throughout the entire process, from production to distribution, from logistics to communication.