We conducted fieldwork to surface the value of a sustainable sourcing partnership in Madagascar made of Symrise, Save The Children, GIZ and Wall´s ice cream. The partners are working towards improved livelihoods in vanilla farming communities, focusing in particular to guarantee a better future for young people. The work done by Purpose House contributed to the development of a major campaign for the Wall´s brand and it has increased the visibility of the impact achieved by all partners.
THE TASTE OF IMPACT
TWININGS
We worked with the global Twinings team to identify their unique purpose into the wellbeing space and co-create with culture makers to develop innovations that have a positive role in people´s lives and in society. The outcome of our work is now shaping Twinings innovation roadmap in 3 countries.
INNOVATION
IN WELLBEING
DIAGEO & UNILEVER
Diageo and Unilever created the Unstereotype Alliance: a manifesto for brands to stand together and constructively tackle stereotypes in advertising. We contributed to the project by uniting the progressive gender portrayal frameworks developed by both and creating a set of guidelines that can be easily applied to all brand communication. The aim is to spread best practices and drive change at scale. The framework was launched in a summit held by UN Women and it is now available to all alliance
DRIVING CHANGE AT SCALE
ADRIAN FISK
We helped one of the UK's leading event photographers with over 20 years experience and awards in his journey to uncover his business purpose. We helped him identifing his values and mission, sharpened his brand offer and defined a strategic plan. Now he is able to tell a more consistent story and grow by doing great work that is aligned with his purpose.
PURPOSE-LED INNOVATION
SOME OF THE WORK WE HAVE DONE SO FAR
From our experience in the fields of behavioural research, cultural understanding and impact programmes.
SYMRISE, WALL'S AND SAVE THE CHILDREN
We brought to life the transformative human impact of a partnership that is improving livelihoods of vanilla farming communities in Madagascar.
Our blend of field and desk research, dug under the skin of the partners' intervention and extracted inspiring insights that led to the development of the major communication campaign: Vanilla For Change.
THE TASTE OF IMPACT
TWININGS
With a history dating back to 1706, Twinings knows a thing or two about tea. Our purpose-led innovation process tied the team with communities passionate about Wellbeing from diverse and fresh perspectives.
Thanks to this eye-opening approach, we helped the global Twinings team to evolve a Wellbeing range across 3 European countries.
INNOVATION
IN WELLBEING
DIAGEO & UNILEVER
The Unstereotype Alliance is an industry-led initiative convened by UN Women to tackle stereotypes in advertising. Our work consolidated Unilever's and Diageo's gender frameworks and created communication guidelines at the disposal of all brands.
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Spreading best practices and advancing change were the aims. In fact, the framework is now available to all members (e.g. Ogilvy, Publicis, Omnicom, WPP, and Kantar).
DRIVING CHANGE
AT SCALE
LIXIL & THE GATES FOUNDATION
Product engineers at Lixil, teamed up with Bill & Melinda Gates Foundation to create SaTo, a simple, clever and affordable toilet for communities in need.
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We supported the innovation’s deployment, with a mix of cultural understanding, design thinking and field insights to guarantee a successful adoption.
PURPOSE-LED INNOVATION
LIXIL & THE GATES FOUNDATION
Product engineers at Lixil, teamed up with Bill & Melinda Gates Foundation to create SaTo, a simple, clever and affordable toilet for communities in need.
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We supported the innovation’s deployment, with a mix of cultural understanding, design thinking and field insights to guarantee a successful adoption.
PURPOSE-LED INNOVATION
ADRIAN FISK
We helped one of the UK's leading photographers with over 20 years of experience to uncover his purpose.
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With our approach, he identified the values and mission behind his photography, sharpened his brand offer and defined a strategic plan. Now he is able to tell an even more consistent story and to grow his business by doing great work - aligned with his purpose.
A ONE-MAN BUSINESS WITH
A STORY
ADRIAN FISK
We helped one of the UK's leading photographers with over 20 years of experience to uncover his purpose.
​
With our approach, he identified the values and mission behind his photography, sharpened his brand offer and defined a strategic plan. Now he is able to tell an even more consistent story and to grow his business by doing great work - aligned with his purpose.
A ONE-MAN BUSINESS WITH
A STORY
FROSTA
Gathering a bespoke community of young entrepreneurs, we co-created the purpose roadmap of FRoSTA, a responsible German food company.
Our work connected their purpose of challenging the status quo of the food industry with local partners; to grow and stay ahead of trends in a new and competitive market like Italy.
CHALLENGING THE FOOD STATUS QUO
FROSTA
Gathering a bespoke community of young entrepreneurs, we co-created the purpose roadmap of FRoSTA, a responsible German food company.
Our work connected their purpose of challenging the status quo of the food industry with local partners; to grow and stay ahead of trends in a new and competitive market like Italy.
CHALLENGING THE FOOD STATUS QUO
INSTYLE
Instyle is a hub at the core of the buyer-brand relationship: it boasts a portfolio of over 900 fashion retailers worldwide, giving brands insights and access to markets.
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We trained the Instyle leadership team to adopt a purpose-led approach with fashion brands throughout the entire process, from production to distribution, from logistics to communication.
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TRAINING FASHION ON PURPOSE
INSTYLE
Instyle is a hub at the core of the buyer-brand relationship: it boasts a portfolio of over 900 fashion retailers worldwide, giving brands insights and access to markets.
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We trained the Instyle leadership team to adopt a purpose-led approach with fashion brands throughout the entire process, from production to distribution, from logistics to communication.
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TRAINING FASHION ON PURPOSE